He was appointed as a new Chief Marketing Officer of GAP Incorporated in February 2011 after leaving behind the Ogilvy & Mather where he has served for 4 years and 2 months as its President. With his leadership skills, he sought ways where he could revive and renew the image of GAP especially in redeeming back the customers that they have had in the past, and getting new patrons in the market. He is just in his mid-40s, but being equipped with experience necessary for him to land on the number 10th spot for this year, and very first CMO list is already fulfilling for him. His credentials are really outstanding, having had the opportunity to work with top companies in the United States in a marketing field like AT&T Wireless, Verizon Wireless, Carter Ryley Thomas, and even as a News Reporter at NBC and ABC news stations. When he assumed this biggest responsibility, he already expressed and shared his two goals for the company, which are to go digital and go back to roots.